![Tyler, the Creator 'IGOR' Album Stream | HYPEBEAST](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F05%2Ftyler-the-creator-igor-album-stream-1.jpg?q=75&w=800&cbr=1&fit=max)
I know of Tyler Okonma from social media and his U.K. travel ban but I haven’t taken the time to listen to his music. What I know of his public persona is that he is an energetic, smart-talking American pissing around with his friends in L.A. He doesn’t seem like a typical ‘rapper’ (though I’ve found out he hates being referred to as that) as he dodges typical topics like money, drugs, or alcohol. Instead, he focuses on his beats and flexing his expansive music knowledge. IGOR was released May 2019, and I started to see the album cover praised everywhere by magazines and other musicians. Due to this mass appreciation for the work, I wanted to give it a listen.
After my first listen, I was confused by the story. I assumed that it was a heartbreak album about a girl he lost and could feel the intensity through the production. Overall, this album is not lyrical heavy, and when used, you find yourself catching glimpses of meaning. I believe this is where my confusion starts; I’m so used to focusing on the lyrics that I don’t stop to consider that the story is presented in a different way. After the listen, I watched his interview with Zane Lowe for Beats 1 and part of the conversation surrounded Okonma’s love of chords and production as a way to evoke emotion. This is made evident once I realised he included his own production credits on the album’s front cover. The profoundness of Okonma’s intention behind this album encouraged me to listen through it again detailing my highlighted moments.
IGOR’S THEME – Opens with an intense synth that lasts deliberately too long. The story of IGOR begins with a kind of a re-discovery, lyrics like ‘got my eyes open,’ shows this revelation is apparent. However, the heavy synth tells of danger; this new love could be seen as wrong and will lead to inevitable heartbreak. This song does everything it needs to set the listener up for the journey ahead.
I THINK – I LOVE the transition from EARFQUAKE to this song, the beat feels very Kanye West like and shows again the intense emotions Okonma’s feeling through the song’s pace. The track feels chaotic almost to show the procession of these emotions in his mind. A typical trope on this album is to seemingly trick the listener into believing that the track is over and you’re onto the next one. There are at least two points where the tempo completely changes, and I think we’ve moved on, only for it to go back to the original hook. It’s quite demanding of your attention.
RUNNING OUT OF TIME – I really like this one, there’s clear 80’s influence in the futuristic esque ‘wind chime’ chords. The lyrics are poetic and convey the hopelessness which is started to seep it’s way in. Lines like ‘I found peace in drowning’ are heartbreaking, like Fleetwood Mac’s ‘drowning in the sea of love, where everyone would love to drown.’ The song noticeably fades to the silence around 30 seconds before the song officially ends, only to then perk up again right before the end insinuating there’s still some hope to be felt.
NEW MAGIC WAND – This is a complete mood switch, the heavy synths are back, and a malicious evil laugh fades in and out of the background. The lyrics are intense, talking about how he’ll remove the girl from the picture and if he can’t, he’ll remove them both. The hopelessness of the first half of this album has morphed into anger for his disregarded love. ‘Can’t be in the picture if it got no frame’ IGOR is noticeably taking a turn from lovesick to facing the truth that he may never be able to make the person love him back.
PUPPET – This song reverts to the first half of the album, and we are experiencing this emotional roller coaster at the same time he is. The ‘puppet’ simile is referenced in I THINK, yet this song is completely dedicated to the lack of control. It is clear that although he is coming towards accepting the reality, he’s still fantasising about how great they would be together going on drives and bike rides. I almost feel sad that the character has reverted to this fantasy when you really want him to be able to move on from this person.
GONE, GONE / THANK YOU – The longest track on the album by a long shot—soothing vocals and ‘la la’s’ in the background. ‘My love’s gone’ doesn’t sound so hopeless as it is sung pretty high with harmonies. The acceptance of losing this toxic infatuation is apparent and leads to this song being quite pleasant.
ARE WE STILL FRIENDS? – This song feels detached from the whole album, it is ultimately a different production focus, using an acoustic guitar to provide the foundation. He is coming out of the other side of this relationship and wanting to leave it on a good note—a great closure to this emotional album.
After the second listen, I can see the attraction of this album. It’s a dangerous and emotional side of The Creator’s work. The production is impressive, and it is clear he is running on a higher level compared to many other musicians at this time. It’s not an album full of easy listens as it demands your full attention. Though it’s ultimately not to my musical taste, I respect the dedication it must take to produce a concept album like this. Not bad for an artist who when asked ‘why IGOR?’ just said ‘I thought it was cool.’